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    Learning Done Differently!

    ISO1200/Education is a free microlearning platform about Portrait Photography. We curate no-fluff content from working pro-photographers. In short: We skim the fat for you.

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    Forum Description

    [embed]https://www.youtube.com/watch?v=tiKsNyQ6PXg[/embed]
    • [skipto time=0:00]00:00 - Intro[/skipto]
    • A – Business Operations

    • [skipto time=1:52]01:52 – You are now two weeks into being a full-time photographer. How does it feel?[/skipto]
    • [skipto time=4:46]04:46 - Photography Business Roadmap Steps: [/skipto] What's next on Your individual Business Roadmap? Improving People Photography Client Base, Sharing Knowledge, Mentoring, BTS Shots, YouTube + ISO1200 Content (= Investment in the Future).
    • [skipto time=9:38]09:38 – Being a “Real Photographer”:[/skipto] Sticking to People Photography Business as a Base for Practice + Credentials (important!); adding Digital Education as an additional Venue.
    • [skipto time=12:48]12:48 - Legal Entity, Bank Account + Accounting Recommendations:[/skipto] Sole Trader or LLC/Limited Company, Bookkeeping is serious (!), get an Accountant (!), Permits and Licenses Recommendations
    • [skipto time=19:31]19:31 – Business Principles:[/skipto] Coherent Professionalism and Communication across Social Channels, Code of Conduct
    • [skipto time=23:37]23:37 – Using Instagram “The Right Way” as a Pro (People Photography):[/skipto] Showcasing Client-Approved Finals, Ignore Negative Comments, let your Client choose/preselect their Photos before the Edits
    • [skipto time=32:06]32:06 - Plans for Sustainable Growth:[/skipto] Video as a Service (for Clients’ Social Marketing)
    • [skipto time=35:31]35:31 - Surviving Trying Times > Keep Yourself Motivated: [/skipto] Self-Improvement (Analyzing Strenght + Weaknesses), Keep Learning/Evolving, Don’t blame the Industry (!)
    • B - Let's Talk Gear

    • [skipto time=38:20]38:20 - How to Choose my First Gear:[/skipto] Invest in Non-Expensive Good Quality Gear / Godox as a Versatile Lighting Platform (we are NOT sponsored by Godox!) / AD200, AD 600 / 5-in-1 Reflector /
    • [skipto time=46:58]46:58 – Camera Bodies, Pixel Count Pt. 1, Lenses Strategy:[/skipto] Crop-Sensor <> Full-Frame, Invest in Good Quality “Glass” (Lenses), 24 – 36 MP
    • [skipto time=50:53]50:53 – Don’t Wait for the “Right Gear”. Just Start Out![/skipto] Start with an Entry-Level Cam + Kit Lens, Rental Options/Strategies, Don’t Care what other Photographers are Doing
    • [skipto time=53:41]53:41 - How does Gear Investment Evolve over Time?[/skipto] Don’t Be Fooled by Marketing > Get to Know the Full Potential of your Camera First! Pixel Count Pt.2 > 45 MP, Resolution for Printing Wall Art
    • [skipto time=1:00:45]01:00:45 - Owning + Operating Various Camera Bodies. Why?[/skipto] Backup Bodies, Shooting with 2 Different Bodies (Weddings/Events), Keeping older Bodies as Backup
    • C – Q+A/Outro

    • [skipto time=1:04:39]01:04:39 – Q+A 1: "What Gear/Equipment is needed to be considered a ‘professional’, meaning that clients take me seriously?”[/skipto]
    • [skipto time=1:07:38]01:07:38 – Q+A 1: "Do you Network or attend specific Business Meetings or Trade Fairs? How, Where, Why?"[/skipto]
    • [skipto time=1:11:12]01:11:12 - Outro[/skipto]
    Things we talk about: The Photography Business Roadmap, Gear Economics, Flexibility of Schedule/Freedom of Time, Maintaining a Consistent Workflow, First 14 Days as a Full-Time Photographer, Surviving Trying Times, (Content) Social Media Marketing, and more.

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