ISO1200/Education > Platform > DMCA (‘Digital Millennium Copyright Act’)

The Principle of “Fair Use”

“Fair use” is a principle of U.S. law that allows, under certain circumstances, the re-use of copyrighted material without the consent of the copyright owner. The principle of “fair use” is considered on a case-by-case basis and countries have different rules about when It is possible to use material without the consent of the copyright owner, and in the U.S. it is usually fair practice to comment, criticize, research, teach, or report, but it always depends on the specific situation.

BUT(!)…’s Code of Ethic & Business Conduct

While exercising the practice of “fair use” (see above) is common, we don’t just invoke this procedure and leave it at that. No. We are all fellow partners in the photography industry and for every single piece of content that we curate (embed, recommend, promote), we do have the written consent from the originator (photographer or company). We have contacted every single creator/contributor/photographer in order to get their written consent and approval, as also making continuous notes on updates/new additions.

In regards to handling (non-transfer of) copyright claims, consult our Terms of Use.


DMCA Notice (I12E) respects the intellectual property of others, and we ask our community to do the same. The team, authors, contributors, and each user is responsible for ensuring that the materials they upload to I12E do not infringe any third party copyright.

I12E will promptly remove materials from the platform in accordance with the Digital Millennium Copyright Act (“DMCA”) if properly notified that the materials infringe a third party’s copyright. In addition, I12E may, in appropriate circumstances, terminate the accounts of repeat copyright infringers.

A) Filing a DMCA Notice to Remove Copyrighted Content: for Copyright Holders

If you believe that your work has been copied in a way that constitutes copyright infringement, please provide us with a written notice containing the following information:

  1. Your name, address, telephone number, and a valid email address*.
  2. A description of the copyrighted work that you claim has been infringed.
  3. A description of where on the I12E platform the material that you claim is infringing may be found, sufficient for I12E support to locate the material (e.g., the URL).
  4. A statement that you have a good faith belief that the use of the copyrighted work is not authorized by the copyright owner, its agent, or the law.
  5. A statement by you UNDER PENALTY OF PERJURY that the information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.
  6. Your electronic signature (scan).
  7. You may submit this information via email to:

B) Filing a DMCA Counter-Notification to Restore Removed Content: for I12E Users

If you believe that your material has been removed by mistake or misidentification, please provide I12E support with a written counter-notification containing the following information:

  1. Your name, address, telephone number, and a valid email address*.
  2. A description of the material that was removed and the location on the I12E platform (e.g., the URL) where it previously appeared.
  3. A statement UNDER PENALTY OF PERJURY that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification.
  4. A statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located and that you will accept service of process from the person who filed the original DMCA notice or an agent of that person.
  5. Please be aware that if you knowingly materially misrepresent that material or activity on the Website was removed or disabled by mistake or misidentification, you may be held liable for damages (including costs and attorneys’ fees) under Section 512(f) of the DMCA.
  6. Your electronic signature (scan).
  7. You may submit this information via email to:

Please note that we will send any complete counter-notifications we receive to the person who submitted the original DMCA notice. That person may elect to file a lawsuit against you for copyright infringement. If we do not receive notice that a lawsuit has been filed within ten (10) business days after we provide notice of your counter-notification, we will restore the removed materials. Until that time, your materials will remain removed. We will provide a copy of the original DMCA takedown notice upon request.

C) Repeat Infringer Policy

I12E will terminate user accounts that have been the subject of three (3) separate DMCA notices. In the event a user’s materials are removed due to a DMCA notice and then subsequently restored due to the filing of a DMCA counter-notification, I12E will treat the underlying DMCA notice as withdrawn.

I12E reserves the right to terminate user accounts that are the subject of fewer than three (3) DMCA notices in appropriate circumstances, such as where the user has a history of violating or willfully disregarding I12E’s Terms of Service.

*a valid email address (like username@copyrightcompany) will help you to prove you’re representing or you’re the legitimate copyright owner. We will not process requests from free mailboxes (Gmail, Hotmail, Yahoo, AOL, MailRu etc).

Last Updated: November 01, 2021