ISO1200: Learning Done Differently!
Portrait Photography Education for Aspiring Professionals
ISO1200 Education is a free microlearning platform about Portrait Photography. We curate no-fluff content from working pro-photographers. In short: We skim the fat for you.
Learning From Working Pros
To paraphrase the great Joe Edelman: “Your BEST shot… It’s your NEXT Shot!”.
“Lesson learned”-knowledge only sticks when you have actually done some practice yourself. “Theory-only” and the infamous “shortcuts” just won’t do it. Yet, you need to start somewhere…
“Lesson learned” and “experience gathered” are best imparted by working pro-photographers. Those photographers and educators provide you with “real-world value”. “Been there, done that. Countless times.” – this type of hero.
We proudly collaborate with contributors/individuals whose bread and butter is to earn an actual living with their photography, demonstrating their professionalism, competence, social skills, and business conduct day after day.
A New Vibe
We take on a new educational responsibility within the photography community and partner role for the industry.
Our mission is to help you learn new photography skills effectively. We also highlight new chances during the crisis and in a post-pandemic world.
A New Library
Acquiring new skills is best supported if resources are organized helpfully. Our methodology helps to emphasize, deepen and cover subject matters from different angles.
There is a tremendous wealth of fantastic free video content available. But it’s hard to follow, and piecing a successful learning path together is quite a task.
We strive to build an easy-to-understand, holistic, educational one-stop shop about portrait photography.
Our Job
We search, find, assess, and curate the right topics in just a suitable amount for you. We are building an ever-growing digital library into the most effective resources platform.
In short, we systematically provide you with the fundamentals and facets of portrait photography. No information overload, no fluff.
Integrity
We are committed to presenting you with the right dose of accurate information. We base our picks on our experience and/or carefully applied due diligence. Every time, all the time.
We ask for and get permission for every single 3rd-party content piece we curate, share, and talk about. We painstakingly follow global & individual copyright rules and netiquette.
Respect
We respect your unique goals & precious time. We provide a positive learning community and supply you with no-fluff, actionable education that you can follow at your own pace.
We respect every single educator out there. Fundamentally. We are wowed by these individuals, their creativity, passion, combined energy, and the global rise of knowledge-sharing.
That’s Us
Back Story
2020: A New World
The pandemic has changed many aspects of our lives: Our daily routine, work, collaborations, doing business, enjoying hobbies, and accessing education.
On top of that, budgets got stripped down, productions were postponed, or work evaporated altogether. Additionally, private expenses have been limited; we put any non-essential costs to the test. Frightful times and a mixed bag of financial challenges are in all of our futures.
Of course, the pandemic will be over one day, but a new reality and adjusted behavior will be here to stay.
A Reset for Dan (with the help of José)
2020
A few months into the Covid-19 pandemic, Dan had to close his recently opened (2019), not-yet-at-all-established portrait studio for good. The Czech Republic went into a 2-month lockdown (March to May 2020), and talks about a 2nd (and 3rd and 4th) wave were looming on the horizon while studio operating costs were about to get out of control. The future for Dan’s brick & mortar business (aka studio) was unclear, and a hard stop was the safest decision to take (the Czech Republic just came out of a 2nd, 6-months-long super-strict lockdown, btw.).
Back in April 2020, Dan & José got creative (well, via Zoom). José, being a long-time friend of Dan’s, was keen to talk about a new online venture: ISO1200/Education. An evolution of the original idea of ISO1200/Magazine.
While analyzing the industry, it immediately became clear that an awful lot of photographers would be badly financially hurt by the pandemic and, respectively, by the measures and lockdowns that were implemented to stop the spread (some still come into effect today).
Equally, on the same level, everyone who wanted to convey photography as a hobby or study faced new challenges.
Although a truly valuable bunch of other e-learning platforms exist (that we respect a lot!), we found that it’s time and necessary to build and open up a completely free layer of organized photography education.
So, the brainstorming began…
2021
Fast forward: here we are with our offer for you.
After 20 months of writing concepts, digging and selecting the first batch of free content, programming, making contact with contributors, beta testing the platform, producing all the missing pieces (aka glue), … – on November, 1st 2021 we went live.
